New feature: Connecting like minded adventure creators

Problem and Opportunity

Problem: GoPro users often feel disconnected and limited by the current editing workflow — creative output feels siloed, inspiration is hard to find, and sharing is unintuitive. My goal was to create a feature that brings creators together by enabling discovery, community, and collaboration directly inside the app.

Opportunity: Through research, persona development, journey mapping, and iterative UI design, I created a feature concept that enhances creativity, strengthens engagement, and gives users new ways to connect with like-minded adventurers.

Stage 1. Market research and Usability Audit

• Initiated the project with a competitor analysis researching features and UX of the best social and editing apps.

• Completed a usability audit of the current app to assess opportunities and frustrations of the app for potential new features.

• Conducted surveys and interviews with potential users to uncover pain points in the app's current features and understand their editing habits. The insights gained were invaluable in shaping our design decisions moving forward.

• Gathered key findings from the research to validate the direction and introduction of proposed feature.

Stage 2. Defining the user

• Using insights from my research, I developed three personas representing a spectrum of users — from casual creators to advanced editors. These personas captured core behaviours, motivations, and pain points, helping ensure the feature was designed to be inclusive and adaptable to different skill levels.

• I mapped out the user journey which highlighted key moments from downloading footage to editing and sharing. By identifying these moments early, I was able to focus on crafting a more intuitive, engaging experience that ultimately supports higher user satisfaction and long-term retention.