Creativity First. Improvement Always.
I began in the world of advertising—building campaigns, motion graphics, and interactive HTML5 experiences across web and OOH. That work taught me craft, clarity, and how to tell a story in seconds. Now, I apply that same thinking to product. I design intuitive flows, build scalable systems, and create experiences that combine storytelling, usability, and measurable impact.
Experience
Senior Visual Designer, Cashrewards, November 2021 — September 2025
Drove growth from 800k to 3M members by designing and leading high-performing acquisition campaigns, blending UX, brand and storytelling.
Pitched and led product-focused initiatives including new workflows, user interviews, design system enhancements and worked closely with developers to ensure a smooth roll out of designs,
Developed and evolved the Cashrewards brand system, ensuring consistency across digital product, campaigns, and user touchpoints while creating a recognisable and trusted brand identity.
Gross profit grew by 13% year on year, and I played a role in building the brand strategies that underpinned this growth.
Education
UX/UI Certificate, Academy XI, 2025 - Go Pro Project: "New feature: Connecting like minded adventure creators" A project to introduce a new feature to GoPro: Quik. Focused on boosting user engagement and streamlining the editing flow, while evolving Quik into a community-driven platform for sharing adventures.
Storytelling for Influence, IDEOU, 2024 -Mastered tools and techniques to bring creative visions to life and create stories that inspire your audience.
Interactive Digital Media , SWSI, 2015